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About us

At Snaby’s, we exist to nurture the writing and drawing talents of children by transforming creativity into a joyful, pressure-free experience. Born from the belief that storytelling should empower imagination - not add academic burden - we create original characters, worlds, and tools that inspire children to craft stories of their own.

We design modern Indian characters across genres like superheroes, sci-fi, mystical ancient India, and stories inspired by the bravery of our soldiers. Around each character, we build a universe of story-writing kits, storybooks, puzzles, board games, and action figures, enabling children to explore, create, and express themselves through play.

Imagination Engineering

Where children become makers, not just players. Children get to create their own adventures and play using our characters and support.

Our Purpose

Everything we build combines drawing and writing, helping children transition away from screens and into hands-on, creative adventures. We want children to create their own experiences.

About us in one line

Our characters, but the stories - written by children. 

We are constantly working on new, exciting characters and toys, so that children can write more adventures.

Meet Our Founder

The future belongs to those who continuously learn

Yash Agarwal

Yash Agarwal

Founder and Toy Designer

Yash Agarwal - toy designer, author, and the creative force behind Snaby’s - founded the brand with a dream:
to give India a new generation of characters, gadgets, and stories that grow with every child.

With a designer’s eye and a storyteller’s heart, Yash intentionally creates characters that are easy to draw, rich in personality, and built for imaginative play. His vision is to nurture young writers and help them craft their first stories through engaging, character-driven toys.