About us
At Snaby’s, we exist to nurture the writing and drawing talents of children by transforming creativity into a joyful, pressure-free experience. Born from the belief that storytelling should empower imagination - not add academic burden - we create original characters, worlds, and tools that inspire children to craft stories of their own.
We design modern Indian characters across genres like superheroes, sci-fi, mystical ancient India, and stories inspired by the bravery of our soldiers. Around each character, we build a universe of story-writing kits, storybooks, puzzles, board games, and action figures, enabling children to explore, create, and express themselves through play.

Imagination Engineering
Where children become makers, not just players. Children get to create their own adventures and play using our characters and support.
Our Purpose
Everything we build combines drawing and writing, helping children transition away from screens and into hands-on, creative adventures. We want children to create their own experiences.
About us in one line
Our characters, but the stories - written by children.
We are constantly working on new, exciting characters and toys, so that children can write more adventures.
Meet Our Founder
The future belongs to those who continuously learn
Yash Agarwal
Founder and Toy Designer
With a designer’s eye and a storyteller’s heart, Yash intentionally creates characters that are easy to draw, rich in personality, and built for imaginative play. His vision is to nurture young writers and help them craft their first stories through engaging, character-driven toys.