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About us

At Snaby’s, we exist to nurture the writing and drawing talents of children by transforming creativity into a joyful, pressure-free experience. Born from the belief that storytelling should empower imagination - not add academic burden - we create original characters, worlds, and tools that inspire children to craft stories of their own.

We design modern Indian characters across genres like superheroes, sci-fi mystical ancient India, and stories inspired by the bravery of our soldiers. Around each character, we build a universe of story-writing kits, storybooks, puzzles, board games, and action figures, enabling children to explore, create, and express themselves through play. Our mission is simple:

Our characters, but the stories - written by children.

Our Purpose:

Snaby’s is pioneering a new category in India:

Imagination Engineering — where children become makers, not just players.

Everything we build blends drawing and writing, helping children move away from screens and into hands-on creative adventures. Whether it’s crafting fan-fiction, designing comics, or building stories around our characters, we want every child to experience the joy of creating something uniquely their own.

Who We Create For:

  • Children (8–12 years) passionate about writing, drawing, and storytelling

  • Young readers who love exploring new worlds

  • Action-figure collectors fascinated by original character universes

  • Parents seeking meaningful, screen-free activities to boost creativity

Our Story: 

Snaby’s began with a heartfelt moment. During a conversation with his 6-year-old nephew, our founder discovered that the child was anxious about an upcoming drawing exam. What should have been a fun, expressive activity had become a source of pressure.

This moment sparked a vision: to create a space where story writing and drawing feel exciting, empowering, and fun again.

That vision became Snaby’s.

The Meaning Behind Snaby's:
The name “Snaby’s” may sound global, but it’s deeply rooted in Indian heritage. It is an acronym inspired by the five Pandava brothers of the Mahabharata:
Sehdev, Nakul, Arjun, Bheem, and Yudhishtir.

A modern brand with a timeless Indian soul.

What We Offer: 

Snaby’s brings to life a wide range of creativity-boosting experiences:

New Characters
Story Writing Kits
Storybooks
Puzzles & Board Games
Writing Competitions (helping children publish or write their first book)

Each product is designed to inspire imagination, build confidence, and take children on unforgettable creative journeys.


Meet Our Founder

The future belongs to those who continuously learn

Yash Agarwal

Chief Executive Officer

Yash Agarwal - toy designer, author, and the creative force behind Snaby’s - founded the brand with a dream:
to give India a new generation of characters, gadgets, and stories that grow with every child.

With a designer’s eye and a storyteller’s heart, Yash intentionally creates characters that are easy to draw, rich in personality, and built for imaginative play. His vision is to nurture young writers and help them craft their first stories through engaging, character-driven toys.